Want to add $ to your bottom-line and increase nutritional value for students? Let Milk Rocks!, the cool school milk incentive program by Evergreen Packaging show you how. Research shows you can increase milk consumption up to 34% by using colorful graphics on milk cartons, tasty flavor offerings, and incorporating simple marketing. Expensive packaging such as plastic bottles is not necessary. Milk Rocks! brings awareness to good nutrition through paperboard milk cartons with exciting graphics, a fun, interactive website, music, contests, and other things students relate to. Milk Rocks! is the new kids milk phenomenon that is sweeping the nation.