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Direct mail ideas for all the senses
Direct mail ideas for all the senses
Direct mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two mo...
House Republicans block effort to deliver mail faster and keep US Postal Service facilities open
House Republicans block effort to deliver mail faster and keep US Postal Service facilities open
The House last week blocked a measure to require the U.S. Postal Service to revert back to the delivery standards it maintained before 2012, which the mailing agency said would have cost it $1.5 billion annually.
What's an ideal mail center?
What's an ideal mail center?
This white paper takes a look at what should be taken into account when setting up and managing a mail center, explains how a mail center can support small and medium-sized business (SMBs), and highlights what needs to be taken into consideration befor...
Set up your monthly giving marketing plan in 4 simple steps
Set up your monthly giving marketing plan in 4 simple steps
Did you know that six out of every ten donors are likely to stop giving to your organization next year? Donor retention is a hidden treasure of funds for your nonprofit. But if you want to grow your number of monthly donors, you need to do more than as...
NASA unveils new planet-themed stamps for the US Postal Service
NASA unveils new planet-themed stamps for the US Postal Service
You can now embark on a tour of our solar system- from the innermost planet Mercury to the dwarf planet Pluto- just by visiting your local United States Post Office. The U.S. Postal Service issued two sets of postage stamps illustrating the eight plane...
5 tips to get connected with millennials through direct marketing
5 tips to get connected with millennials through direct marketing
Millennials have been dominating the demographic conversation for a close to decade now, and as they continue to grow they turn out to be the most influential consumers around the world. So, it does become important to know precisely how they could com...
The new sortation challenge
The new sortation challenge
Everyone has figured out how to sort mail. Each year, high-volume mailers earn billions of dollars in discounts, taking advantage of U.S. Postal Service workshare concepts first introduced over 25 years ago. You employ software, systems and services th...
The 3 Cs of standard mail: Commingling
The 3 Cs of standard mail: Commingling
On July 6, 1976, the U.S. Postal Service offered the first workshare discount for First-Class Presort mail. Thus began the opportunity for mailers to save money by "sharing the work;" sorting and preparing mail for presentation to the U.S. Postal Servi...
Charities still reliant on direct mail to fundraise
Charities still reliant on direct mail to fundraise
Some charities are still relying on direct mail to raise funds, with some spending up to 90 percent on their income on it. Despite many charities moving away from reliance on the method, a study by the Charity Commission show some groups remain almost ...
House Appropriations Committee votes for amendment to restore mail delivery standards
House Appropriations Committee votes for amendment to restore mail delivery standards
The US House of Representatives Appropriations Committee recently (June 9) approved the FY2107 Financial Services Bill, and also adopted an amendment which calls for the restoration of mail delivery standards to the July 1, 2012 level.
Direct mail case study: UOB makes a statement with customers
Direct mail case study: UOB makes a statement with customers
In this digital age, one would believe that the printed form was surely turning obsolete. From the decline in newspaper subscriptions to the growth of iBooks and Kindle, reducing paper and going digital was the only way forward. Unfortunately, this was...
Marketing to millennials — 3 myths shattered
Marketing to millennials — 3 myths shattered
Once again, millennials — the generation born between the early 1980s and 2000 — give us reason to sit up and pay attention. According to Accenture, in less than five years, millennial annual spending will surge to an estimated $1.4 tri...
Why choosing the right graphic designer matters
Why choosing the right graphic designer matters
We’ve talked before about the importance of good design when it comes to your direct mail package (whether that’s a flier, an envelope mailing or a postcard mailing). In direct mail circles, it’s been pretty commonly accepted for year...
How to create compelling direct mail fundraising
How to create compelling direct mail fundraising
It is brainstorming time again, and the topic of discussion is whether you should stick to your trusted direct mailing campaign or make a switch entirely to digital. Why can't it be both? The print vs. digital debate has been a constant discussion in f...
The 3 Cs of Standard Mail
The 3 Cs of Standard Mail
Numerous surveys and studies across the country overwhelmingly prove direct mail's success as a marketing tool capable of driving positive results.
5 tips for direct mail marketing
5 tips for direct mail marketing
Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment. Below are five tips to help you ensure that you remain on the right side of the ledger.
13 holidays that offer direct mail marketing potential
13 holidays that offer direct mail marketing potential
Everyone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there ar...
Why brands are targeting empty nesters with traditional direct mail
Why brands are targeting empty nesters with traditional direct mail
Older people whose children have left home to start their own careers and families can often feel sad and nostalgic but also excited about the next chapter of their own lives. The peak age for empty nesters is between 55 and 64, and many are still work...
Bipartisan house leaders introduce new proposal to overhaul the Postal Service
Bipartisan house leaders introduce new proposal to overhaul the Postal Service
House leaders with oversight of the U.S. Postal Service introduced bipartisan draft legislation to overhaul the mailing agency, expressing confidence their measure would finally push Congress to pass a bill that has eluded it for nearly 10 years. The 2...
4 ways to push the envelope
4 ways to push the envelope
So you’re walking down the street, window shopping, but not looking for anything in particular. One store is bland and uninviting. Another appears completely irrelevant to your personal lifestyle. Then you’re stopped in your tracks outside ...
RIP, Victoria's Secret catalog ... but long live catalogs!
RIP, Victoria's Secret catalog ... but long live catalogs!
The news came out a few weeks ago: Victoria’s Secret – one of the most iconic catalogs of the last few decades – will be discontinued sometime this year. Parent company L Brands cited high costs and a need to simplify its brand, but ...
The vote that could lead to Congress finally passing postal reform
The vote that could lead to Congress finally passing postal reform
A House committee on recently passed a measure to overhaul the U.S. Postal Service, giving the legislation bipartisan support that could lead the lower chamber to pass its first significant U.S. Postal Service reform in 10 years.
What makes catalogs work
What makes catalogs work
The end of Victoria's Secret's print catalog doesn't mean catalogs are over. Far from it! Join Paul Bobnak as he looks at how print catalogs stay relevant today, drawn from the files of Who's Mailing What!
15 tried and true rules for direct mail from a legend
15 tried and true rules for direct mail from a legend
There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today's fundraising world has as many consultants and "experts" making their opinions known on a single subject.
Direct mail: Us vs. them
Direct mail: Us vs. them
So many times, poorly executed direct mail campaigns come down to how we wanted to send it vs. how recipients wanted to receive it. This can and should be avoided. Just because we went to a seminar on the latest direct mail trends that taught us all th...
US Postal Service still in limbo waiting for Congress to act
US Postal Service still in limbo waiting for Congress to act
The House Committee on Oversight and Government Reform recently held a hearing regarding the state of the U.S. Postal Service. As expected, Postmaster General Megan J. Brennan continued to maintain that the financial situation of the USPS will remain i...
Talking baseball ... and direct mail?
Talking baseball ... and direct mail?
They’re not exactly two things that you would think go together, but when I got a postcard from my hometown Philadelphia Phillies in the mail, I knew it would make for a good story. Or maybe two. So here’s the deal.
2017 Postal promotions get out of the gate early
2017 Postal promotions get out of the gate early
Mailers love the savings they receive on innovative mail pieces through the Postal Service's yearly schedule of promotions, but they've long had two gripes about the program: Set-up costs are price prohibitive for smaller businesses, and the promos are...
Want to reach the decision makers? Use direct mail
Want to reach the decision makers? Use direct mail
As each new communication technique flourishes, so arrives another posse of pundits ready to hammer another nail into direct mail's coffin. And yet, decades on, in a world of email, SMS, personalized URLs and social media, businesses continue to devot...
3 reasons why direct mail is growing
3 reasons why direct mail is growing
Just a few years ago most of us in the political media business were predicting a gradual phase out of direct mail.