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10 surprising things your business can do on the USPS.com website
10 surprising things your business can do on the USPS.com website
Ensuring orders reach customers on time is a top priority for businesses. And one company that has been helping businesses with reliable shipping services is the United States Postal Services (USPS). Interestingly, U.S. Postal Serice is not just about ...
Exigent rate is likely to be baked into new postal reform
Exigent rate is likely to be baked into new postal reform
Sen. Tom Carper's relentless mission to pass postal reform this year appeared to have several backers at the recent hearing of the Senate Homeland Security and Governmental Affairs Committee. All senators and witnesses seemed to be in agreement that th...
Direct mail postcards: Design vs. copy
Direct mail postcards: Design vs. copy
When it comes to direct-mail postcard marketing success, which is more important: design or copy? This is a debate worth exploring, as all of us have seen poorly-designed postcards with great copywriting and well-designed postcards with poor copy. In a...
Personalize your messages without stalking your customer
Personalize your messages without stalking your customer
As you well know, batch-and-blast is on its way out as an ecommerce strategy. Emails jamming up a shopper’s in-box are often ignored. One of the best ways to grab a shopper’s attention is by using segmentation to personalize messages that m...