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Why choosing the right graphic designer matters
Why choosing the right graphic designer matters
We’ve talked before about the importance of good design when it comes to your direct mail package (whether that’s a flier, an envelope mailing or a postcard mailing). In direct mail circles, it’s been pretty commonly accepted for year...
When is a document really redacted?
When is a document really redacted?
David Day writes, "Pick up a newspaper or watch the evening news and at some point you have seen a redacted document – you know - that nice document with all the black boxes covering up the data. Recently I received a PDF file with a redacted do...
The new sortation challenge
The new sortation challenge
Everyone has figured out how to sort mail. Each year, high-volume mailers earn billions of dollars in discounts, taking advantage of U.S. Postal Service workshare concepts first introduced over 25 years ago. You employ software, systems and services th...
Do the unexpected in direct mail: The opposite
Do the unexpected in direct mail: The opposite
Paul Bobnak writes, "Marketers often ask me if there any new tactics or creative approaches in their specific industry's direct mail or email. That’s a tough one to answer, even with what I know about each sector. So, I sometimes recommend that t...