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The 7 best direct mail teasers of 2015
The 7 best direct mail teasers of 2015
How do you engage direct mail prospects in your message? It’s a question that’s always in the back of my mind when I analyze mail for Who’s Mailing What! The easiest and hardest place to start with, if you’re mailing with envelo...
3 direct mail and email lessons from the for-profit world
3 direct mail and email lessons from the for-profit world
The nonprofit and for-profit sectors can learn a great deal from each other. For example, there are three powerful insights from the for-profit sector about direct mail and email marketing that fundraising professionals can certainly benefit from. In a...
The ultimate gatekeeper, and how direct mail breaks through it
The ultimate gatekeeper, and how direct mail breaks through it
In the world of marketing and sales, there exists many barriers between you and your prospects. As we enter into an increasingly digitized world, those barriers are only getting larger. To add to this, the average American’s attention span is now...
How anti-spam laws revitalized direct mail
How anti-spam laws revitalized direct mail
Once upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started ...