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Senator decries 'shameful' colleagues for leaving US Postal Service board with only one member
Senator decries 'shameful' colleagues for leaving US Postal Service board with only one member
The U.S. Postal Service is down to just one member on its Senate-confirmed board of governors, and at least one member of the upper chamber is not happy about it. Sen. Tom Carper, D-Delaware, a long-time U.S. Postal Service advocate and proponent of al...
Top 4 benefits of direct mail (and how to make them even better!)
Top 4 benefits of direct mail (and how to make them even better!)
Much can be said for online marketing and social media; they certainly have their place in the marketing mix. However, there are a few benefits to direct mail that you can’t get anywhere else, and we’ve got them listed right here (along wit...
Want to reach the decision makers? Use direct mail
Want to reach the decision makers? Use direct mail
As each new communication technique flourishes, so arrives another posse of pundits ready to hammer another nail into direct mail's coffin. And yet, decades on, in a world of email, SMS, personalized URLs and social media, businesses continue to devot...
How to talk to Generation Z
How to talk to Generation Z
Whether you call them Generation Z (Gen Z), the iGeneration, Centennials or kids, young consumers are a tough bunch for marketers to reach. Born roughly between 1995 and 2010, Gen Z is effectively a sub-set of Gen Y. Its members are immersed and obsess...