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Direct mail ideas for all the senses
Direct mail ideas for all the senses
Direct mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two mo...
Retooling mail optimization: How real-time actions put direct mail back into fashion
Retooling mail optimization: How real-time actions put direct mail back into fashion
Before the evolution of digital, direct marketers relied on physical mail as a rewarding channel to drive customer actions, one that they continue to spend $45 billion on each year in the US. But marketers have made more room for digital as postage...
Going paperless does not save trees
Going paperless does not save trees
Recently, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of markets for paper and other wood products, a large portion of which are produced...
How repetition leads to direct-mail success
How repetition leads to direct-mail success
How important is repetition to direct-mail marketing success? We’ve all seen statistical statements such as the average customer has to be exposed to your marketing seven times before they buy, after all, but is that really true? Is repetition re...