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House Republicans block effort to deliver mail faster and keep US Postal Service facilities open
House Republicans block effort to deliver mail faster and keep US Postal Service facilities open
The House last week blocked a measure to require the U.S. Postal Service to revert back to the delivery standards it maintained before 2012, which the mailing agency said would have cost it $1.5 billion annually.
13 holidays that offer direct mail marketing potential
13 holidays that offer direct mail marketing potential
Everyone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there ar...
4 delicious ways to leverage recipes in direct mail
4 delicious ways to leverage recipes in direct mail
Direct mail can affect you in a lot of ways. It can make you happy, angry, inspired or sad ... but can it make you hungry? It can when it includes food recipes, even when one of them turns out to be for borscht.
Talking baseball ... and direct mail?
Talking baseball ... and direct mail?
They’re not exactly two things that you would think go together, but when I got a postcard from my hometown Philadelphia Phillies in the mail, I knew it would make for a good story. Or maybe two. So here’s the deal.